Nowadays, animation usually uses 3D computer graphics, and 2D computer graphics. The target of the animation can be film, TV, commercials, video clips, etc.
An amazing possibility these days is creating animated advertisements, enabling you to say what you want, how you want it through a cute, scary or even very human-like character. Contrary to popular belief, it is actually cheaper to create an animation commercial than it would cost to create a live production. You have no limitations when it comes to your commercial. If you want your character to grow twenty arms after taking a sip of your energy drink, you will be able to do that. The character that you are creating in your animation film or commercial will be the face of your brand. This character will become recognisable and people will link it with your brand.
If animation is used effectively, it can help demonstrate a service, product or engineered system’s full potential, far beyond what a power point, illustrations, hand-outs or live action TV commercials can achieve. Some examples : Give a boring system a visual boost through exciting graphics and animation. Demonstrate how your product works without having to set it up or lug it about. Bring the client on a tour of a facility or property using 3D animation. Showcase a product or facility that has not yet been built. Make any companies product or service more attractive and dynamic, while enhancing its perceived value. Create something that can never be achieved through live shots. Etc.
Rigging is the process of adding bones and control objects to a Character, or defining the movement of a mechanical object. It is central to the animation process. A character TD will make test animations showing how a creature or character appears when deformed into different poses, and based on the results corrective adjustments are often made. Animators will then use the rig as a puppet.
What are the benefits of visual effects? Story telling freedom. Freedom for filmmakers, writers and directors to tell any story they like. Humans have been telling stories since communication made it possible. Verbal and written story telling can and does cover everything imaginable. A writer has full freedom to do anything including having their main character turn into another character, a creature, a liquid, smoke, etc.
Areas of application
3d animation is used in computer games, movies, cartoons, TV spots, video clips, documentaries, etc.
DreamCraft can provide 3D animation, animation assets such as rigs, and visual FX, for all types of projects. Television commercials, YouTube videos, trade show kiosk displays, product demos, and many other projects.
Storyboard and concept idea.
Files delivered on disc, USB drive or in the cloud.
Once Upon a Toon (Angoulême, France www.onceuponatoon.fr), Pinka (Annecy, France), Antefilms (Angoulême, France), Cartoon Network, Dargaud Media, Ellipsanime, BRB, Jufox, Underdogs (Tallinn, Estonia, www.underdogs.ee), Skuad Studios (Montreal, Canada, www.skuadstudios.com), Mega Blocks (www.megabloks.com), Cube Creative (Paris, France, www.cube-creative.com), API (Paris, France), LPG Endermologie, L’Age d’Or (Paris, France), Crystal Productions, Spirale Productions (Brest, France, www.spirale-production.fr), Cantoche (France-USA, www.cantoche.com), Aventurine (Athens, Greece, www.aventurine.gr), Centre de Formation de la Profession Bancaire (www.cfpb.fr), Melody Publicis Healthcare (Montpelier, France, www.melody.fr), Pagecran (Versailles, France, www.pagecran.fr), Les Astronautes (Paris, France), Bcome (Paris, France), Cetaphil, Alcon, Renault, TV5, LPG, Ocde, Coprim, Cogedim, Mab. Work places : DreamCraft, Once Upon a Toon (Angoulême, France www.onceuponatoon.fr), Pinka (Annecy, France), Antefilms (Angoulême, France), Cube Creative (Paris, France, www.cube-creative.com), API (Paris, France), Spirale Productions (Brest, France, www.spirale-production.fr), Aventurine (Athens, Greece, www.aventurine.gr), Pagecran (Versailles, France, www.pagecran.fr), Les Astronautes (Paris, France), Bcome (Paris, France).
Worldwide TV channels. Spots and videoclips on TV channels and DVD’s. Short movies in festivals, on TV and on the web. Partners, exhibitions. DVD’s for real estate promoters.
Software used : Softimage XSI, Maya, 3dsMax, Zbrush, Photoshop, Ellipse ToonMan, Digital Fusion, Gear, Vegas, DVD Architect, Soundforge, Premiere, Reel DVD, ICE, custom plugins, Darkfall Devkit.